Pushing Limits, Redefining Possibilities
An everyday pledge, at Aditya Birla Advanced Materials
Fulfilling needs with definitive solutions. Anticipating challenges with clarity. Innovating to drive aspirations. Staying ahead of the curve to empower customers to deliver optimal value to their customers. Most importantly, keeping the planet at the centre of what we do. This is our daily agenda. This is why we come to work.
Aditya Birla Advanced Materials
Aligning to build & enhance value
Market share, growth rate and profit margins don't define us. We believe, we are defined by the value we create for customers. To optimize productivity. To minimize cost and time. To surmount barriers. To drive innovation. To vitalize their footprint. Value-creation is a core business premise at Advanced Materials. All our actions are led by a strong sense of customer-orientation. Upholding the highest levels of customer fulfilment is the rudiment of how we work.
With a reach that spans over 90 countries, Advanced Materials is among the top 3 epoxy players in the world. Close customer collaboration shapes our product pipeline. Providing stimuli to formulate and enhance systems, solutions, processes and methodologies to optimally suit their unique application needs. Committed to serve industries, worldwide, we align with customers to fulfil their assembly-line needs, test new prototype solutions, provide technical expertise, build innovations and enter new markets.
Evolving to shape & serve industries
Genesis of Advanced Materials goes back to 1992, when it started in Thailand, as a JV with a single brand- Epotec. Consistent focus on performance parameters increased demand, calling for robust capacity expansion. In 2001, to amplify our value quotient, an avant-garde facility for Research & Development, Application Development and Technical Service was instituted in Thailand. In 2004, the Advanced Materials business was assimilated into ABG, providing a strong impetus for growth. In less than a decade, in 2013, a Greenfield plant was setup in India followed by the acquisition of CTP Germany, to gain presence in the European markets. Establishment of the third R&D & ADC facility at India, poised Aditya Birla Advanced Materials as a force to reckon with.
Through the years, several products & systems in Epoxy Resins, Curing Agents & Hardeners and Reactive Diluents groups were introduced. A strong, evolving portfolio consolidated our footing in primary industries like Construction, Coating, Composites, Electronics, Adhesives and specialised sectors like Wind, Aerospace, Automotive, Marine, Sports, etc. Innovative technologies like Waterborne, Bio-Source, Recyclable, among others, established us firmly as a reliable partner for cutting-edge solutions for customers, worldwide. With the acquisition of the award-winning patented Recyclamine technology in 2019, Advanced Materials has vaulted into the vitality dimension with vigour.
Building for a future of vitality
Never lose sight of the overall good of society and the planet while growing the business has been the keystone of our businesses. Principles of Green Chemistry, Closed-loop Manufacturing, Circular Economy and Repurposing are at the core of our developmental engine. We remain committed to evolve solutions that are safer for applicators & formulators, healthier for end-users and have greater positive footprint on the planet. Moving towards radiant horizons is our ceaseless quest.